Theory of Taste

Sourced with soul and sensibility

Theory of Taste is a modern day purveyor of sustainable food and drink brands including heritage ingredients and products, elevating everyday necessities into simple luxuries full of goodness and taste to savour. Designed for those who are mindful about what and how they consume, Theory of Taste collections are carefully curated to encourage everyday moments to be celebrated and shared, in the kitchen, around the table, outside surrounded by the beauty of the natural world.

We crafted a distinctive overarching identity for Theory of Taste that reflects the brand’s ethos, and works alongside the individual food and drink brands in its range, both individually and within collections.

As a food and drink brand, creating a visual identity for Theory of Taste meant embracing the five senses of sight, sound, taste, smell and touch, in a way that reflected the brand’s deep connection with heritage and sustainability for a contemporary age. We did this by uniting the five elements behind life itself – ether, air, fire, water and earth.

The icon style illustrations give the brand a distinctive visual language to use across every customer interaction, supported by a handcrafted wordmark, and monogram for the brand’s stylish, sustainable packaging.