The Styling Handbook

 The science of strategy, the art of styling

The Styling Handbook is a carefully curated digital collection of educational resources sharing the secrets of professional image styling, created by the founder of Black Velvet Styling, Sophie Purser.

Sophie’s flexible online courses are designed to help businesses discover the essentials of successful content creation, including how to plan, produce and promote your content for maximum impact, and style and craft imagery to support your message and grow your brand.

Our challenge was to create an identity to define The Styling Handbook and reflect the exceptional calibre of the online experience Sophie has designed, in harmony with Black Velvet Styling. We developed an identity that captured the strategic science behind the art of style; comprising a still-life-inspired illustration, a wordmark, and a monogram.

Each element within the illustration represents an essential of product/still life imagery, such as the sun representing lighting. The wordmark echoes the chapters involved in each stage of learning with The Styling Handbook, and the monogram is a supportive device and navigational tool to maintain a consistent association with the brand throughout the customer journey.

This multi-layered identity provides a distinctive visual language for Sophie to use across every touchpoint, helping to develop a deeper, more meaningful brand story and experience