Isla & Fraser

Naturally beautiful, exceptionally soft organic baby blankets.

Founded by parents Rebecca and Simon, Isla & Fraser create exceptionally soft organic cotton baby knits, making naturally beautiful, timeless pieces to be passed down through generations. With decades of experience within the knitwear industry, this brand is grounded in expertise and inspired by a passion to care for children and the planet.

The founders’ twin children are the brand’s namesakes and we wanted to weave this sense of connection and heritage into the brand’s visual aesthetic, as well as its story. Our core challenge was to bring magic and wonder to the identity and we found it in the story of the stork, a story that has been told for generations. Allowing the brand to deliver a universal sense of magic, wonder, connection and heritage, reflected in the natural beauty and quality of its soft organic cotton baby knits.

We created a playful visual language for Isla and Fraser in the form of hand drawn illustrations, supported by inspirational imagery and tactile touchpoints, used to curate the brand’s baby knit collections including stationery and packaging. It’s a timeless language that keeps evolving as we develop new illustrations and assets for the brand’s different collections, seamlessly aligning and integrating the Isla and Fraser identity throughout the customer journey. From exploring the brand’s digital platforms, to the experience of unwrapping an exceptional piece made to be treasured.