Bearberry Kitchen
Land to plate with love
Bearberry Kitchen is the name behind a delicious range of traditional heritage produce grown to give back to the earth, including the finest flours, baking mixes, store cupboard essentials and hummus. Every product is sustainably sourced from small farming communities in the UK, crafted from flavourful heritage grains, pulses and seeds that plough nutrients back into the soil as they grow.
The company is inspired by the founder’s love of food and family – “treasured time spent attached to our talented mother’s apron strings, picking wonderful fresh produce from our parents’ and grandparents’ gardens, inventing and creating dishes and treats from the bountiful harvest close by.”
As a mindful brand, our approach was to embody Bearberry Kitchen’s philosophy into their identity, reflected in the line ‘Land to plate with love’ and the cool and earthy tones of their colour palette. We chose tones of green and beige to evoke the rolling landscapes of British farming communities, with greens representing growth and wellbeing, and beiges the crops themselves. We paired these with bold heritage colours and repeat Victorian and mid-century patterns to create a deeply evocative aesthetic, and to define products and ranges. Reimagining the homely reminiscences of family life spent in the garden and the kitchen for a new, contemporary era of food lovers, who know and appreciate the joy that time, effort and love can bring to the table and our world.
Bearberry Kitchen is here to help nourish people and the planet and help build a fairer economy founded on care, respect and responsibility – the Kindness Economy. Every element of the brand was designed with sustainability in mind including our proposal for product packaging, using recycled paper bags to refill clay and glass pots.
The rustic yet refined identity we created for Bearberry Kitchen positions the brand between artisan and high end, while the multi-layered elements provide an agile, flexible identity that will grow as Bearberry Kitchen develops and adds new products and ranges. The illustration can be used to support the wordmark when needed, bringing warmth and a unique personality to the overall look and feel of the brand.
