Room to Bloom

Beautiful spaces for children to dream

Room to Bloom is a full-service, London-based children’s interior design studio serving high-end residential properties around the world. Known for their unique, enchanting style, Room to Bloom combines distinguishable floral prints and distinctive furniture pieces to create original, magical spaces for children. They believe that children deserve the most beautiful room in a home – a room to play, a room to dream, a room to bloom.

Our core challenge was to reimagine Room to Bloom’s visual identity in a way that would reflect the calibre of their interior design work, and highlight their enchanting, romantic style. Ursula, the brand’s founder, has many fond childhood memories and the bedroom her mother created for her. A place where she could let her imagination run wild, a safe place to dream and talk to her imaginary friends, a cat and a rabbit.

We envisaged an identity that conjured the childhood memories in all of us, wistfully making daisy chains as we made our own fairy tales, with the innocence that only comes from childhood. We balanced the confidence of the wordmark, to show the exceptional professionalism and extremely high standards which come with commissioning Room to Bloom, with the warmth and engagement of the daisy illustration. Bringing them together allows a parent to dream as much as their child.

We worked closely with Ursula to develop a supporting narrative close to her heart, which can support the brand’s visual identity through every touchpoint. The cat and the rabbit cause mischief on Room to Bloom’s digital platforms and beyond, bringing the brand story to life in a way that resonates with the child in all of us.

This was an amazing opportunity and I thank The Brand Stylist for trusting me to deliver her brand vision for Room to Bloom.