Grace and BlumË

Behold your own beauty

Grace and Blumë is an award-winning, plant-based, luxury organic skincare range crafted from nature’s ingredients to nurture women’s extraordinary bodies and care for the planet.

Our challenge was to craft a distinctively conscious identity that would build the brand’s credibility within the highly competitive natural skincare market, and own the space for women who understand and respect the wonderful nuances and timeless grace of their changing skin and bodies.

We reimagined Grace and Blumë from the ground up and proposed a carefully crafted identity that allows the range’s natural, organic ingredients to lead the way. Taking women on a sensory journey of exploration, complimented by using tactile detailing in the packaging.

We simplified and softened the colour palette to highlight the female form and the brand’s fresh, chic approach to truly organic and sustainable products. The delicate type treatments add to this sense of clarity, with subtly varied serif typography bringing a feel of elegance to the overall visual aesthetic.

As a mindful brand, Grace and Blumë was designed with sustainability at its heart and we created a confident identity that will transcend changing trends and elevate the perception of natural soap bars and skincare within the luxury organic skincare market.