Artio Skincare
Skincare with a difference
Founded by Rachel Adams in 2019, Artio is a 100% natural skincare range created especially for mamas & babies. Artio needed a brand to reflect their unique story and luxurious premium ingredients, wild harvested amidst earth, sea and sky on the Northern Ireland coast.
Our challenge was to create a strong brand presence for Artio in the growing natural skincare market, and communicate the brand’s wonderful sense of place and natural gentleness, both in-store and on digital platforms.
We worked closely with Rachel and took a multisensory, experiential approach, testing Artio products together to understand their origin and ethos, and how they look and feel. This enabled us to create a complete brand identity from scratch, including a name, visual style, tone of voice, photography and the original website build. Reflecting Artio’s spirit and beliefs, beautiful natural aesthetic, and the premium, aspirational nature of the range.
Since launching, Artio has gone on to become a multi-award winning skincare range available both online and through a growing range of independent stores.
“Pam has created a wonderful brand for us that we love. From the beginning Pam has been professional and hard-working. She always goes the extra mile, supporting us through our brand creation and development journey. We couldn’t recommend her enough.”
— Rachel Adams, Owner