Country Cut Flowers
Flower Grower & Rope Wreaths
As an established grower and unique rope wreath creator, Country Cut Flowers know everything there is to know about their industry. Naturally, that means things like how to create gorgeous bouquets and which flowers you can expect to grow in each season.
But what’s even more amazing is that Country Cut Flowers grow all their own produce. They’re a key member of Flowers from the Farm, whose members use their knowledge of horticulture and floristry to grow and present a different range of flowers from those available in the supermarkets and wholesale markets.
So, with great aspirations to gain recognition locally whilst reaching new audiences across the UK, Country Cut Flowers wanted to create a brand that truly reflects who they are and where they want to be – but which also shows their passion for ‘home grown, not flown’ flowers.
The new brand identity needed to express the hands-on, home grown ethos on which they pride themselves. At the same time, it had to reflect the company’s high level of professionalism, to assure new clients of their skills and abilities and win them new business.
The chosen colours represent a feminine yet earthy feel for the brand, with all the colours having a slightly muted tone. Offering a range of colours gives the brand flexibility for their website and social media posts, adding variety and interest.
When it comes to flowers, a picture says a thousand words, so the brand’s photography style was very important; we focused on a gritty, earthy style which doesn’t always show perfectly-arranged bouquets.