Working in the branding industry, I’m always reading about the next marketing and consumer trends. It’s the best way to create work that’s relevant to consumers and reflects the latest market changes, as well delivering strong returns on investment for brands. This is something I’ll write about at a later date.
Outside work, I love catching up on the latest trends in fashion, interior design and weddings. I’m simply addicted to style magazines…it’s quite a problem!
Right now, there’s one theme I’m loving which covers all these areas: ‘Jazz in the Jungle’. I particularly feel this would be an amazing choice for a wedding this summer. Think bright jungle prints, green palm leaves, vibrant colours with dark hints…it’s intimate, sensual and very exotic. As evening draws in, your guests can be transported to the night jungle, a celestial event which draws on your shared love for erratic, yet seductive, jazz. You could transform your venue into a jazz lounge with muted red and purple lighting hues, and lots and lots of fabric – plush velvets, satins, and fringing on everything from light fittings to room dividers.
Your food and drink can also be linked into the theme, not just through exotic ingredients but also through presentation: banana leaves as plates, sliced melon as appetisers, printed tablecloths, pineapple-handled cutlery…the list is endless. It’s the little details that create a truly opulent effect, like spraying the pineapple handles gold rather than leaving them traditional yellow.
You could even go that extra mile and introduce the hot trend of taxidermy; for me, this is the greatest prop a wedding can possibly have. Providing a cool and eccentric vibe, your taxidermy could be intertwined with your venue or placed in an area dedicated to your guests getting the best (and unique) photos from the day. The trend was kick-started by Anyhoe Park in Oxfordshire, an amazing location where, looking back, I really wish I’d held my own wedding! It’s a venue you can hire for events, weddings and photoshoots, or just for an overnight stay in awesome surroundings.
I’ll finish by saying I’d love to style an event or shoot this summer involving a zebra with its own flower garland. Let’s all get planning!
Images all thanks to Pinterest.