Greenwood Bookkeeping Services



As businesses become more agile, so have their bookkeeping requirements. These days, we’re becoming increasingly reliant on technology and the benefits that cloud-based software and applications bring to business owners. 

Bookkeeping is something of a saturated marketplace. So when they decided to rebrand, Greenwood Bookkeeping knew they needed to demonstrate their understanding of intuitive and ever-evolving technologies in order to appeal to new and growing businesses.

We started out with a great briefing process where we discussed their current and prospective clients; the ideal perception for their brand; their unique selling points; and their design likes and dislikes. After that, Greenwood Bookkeeping entrusted me with coming up with branding ideas which would help take their business to the next level.


I began by stripping back the concept of bookkeeping to the basics – monitoring money, keeping track of invoices and expenditure and so on. I also focused on the unique service that Greenwood Bookkeeping offer their clients, which includes delivering quarterly reports, so you can monitor your business growth. 

The new brand identity turns the ‘W’ of ‘Wood’ into a graph to give the idea of providing information visually, with the simplicity of the design lending a modern feel to the brand.


The vibrant colours are bold, sharp and fresh; a deliberate juxtaposition to traditional perceptions of the bookkeeping industry, which tends to be seen as bland and, well, boring... Aqua reflects innovation, creativity and efficiency, everything Greenwood Bookkeeping wanted to get across. The navy blue perfectly complements the core aqua tone, demonstrating the company’s professionalism and the serious nature of their work. This helps to ground the brand, enhancing their appeal to a variety of industry sectors.


Within the first week of the new brand launching, Greenwood Bookkeeping had already secured a new client. This made it clear that the only thing that had been holding them back was how prospective businesses perceived them. It’s a fact of life that how your brand is viewed makes a huge difference to the audience you attract and how well your business performs in terms of sales and growth.


"I'm absolutely thrilled with the end result! It was a real pleasure working with Pam, she made the entire process painless with her amazing creativity and professional combined with a natural friendliness".

If this story has got you thinking about your business and what a fresh brand design could do for you, please get in touch – let’s chat over tea and a cake.




SafeHome is a brand new online business that sells DIY burglar alarm systems that are easy to install and are available at various price points to suit different homes and requirements. With the company aiming to protect homes across the UK, they’re up against some stiff competition from well-known high street brands.

So, the key to creating a successful brand was to distinguish SafeHome from these burglar alarm ‘giants’ – giving them an instant sense of credibility and making homeowners feel that the company genuinely has their security interests at heart. I therefore needed to do more than just create a logo; I needed to create a strong brand identity and strategy, too.



I worked with the client on refining the brief, which gave me valuable insights into their product range and industry marketplace. I also gained a deeper understanding of their target customer base: their story, personality, likes and dislikes. All this gave direction to the brand creation process, but it also opened new opportunities around what this new company’s identity could actually be.

At this point, SafeHome hadn’t even decided on a name for their business. This gave fantastic scope for creating something truly amazing and I couldn’t wait to get started!

After researching their prospective customers, their competitors and the current financial climate, it became clear that what SafeHome needed to convert customers from their high street competitors was, quite simply, warmth.

I decided that warmth should pervade the brand identity in every possible way – from the content that’s written about the company to the images and style used in their visuals. The red to orange gradient that we chose adds real depth to the brand, and is used within their core logo, product photography and as an overlay to their lifestyle imagery. 

Using a gradient opens up the brand to using several colours within their spectrum, creating flexibility and giving longevity. The ‘lock’ icon visually represents their product offering, giving the customer an instant connection to the product they’re buying. The icon’s curved nature creates a sense of approachability, which will appeal to a wide demographic range.

The strapline gives the customer the idea that SafeHome take home security seriously and fully understand their audience and its needs. I really love this brand, especially as they fully understand and embrace the importance of a strong brand identity.


“We love it so much – you don’t realise the impact a brand has to your business until you actually have one!”

If this story has got you thinking about your business and what a fresh brand design could do for you, please get in touch – I’d love to chat with you over tea and a cake!

Country Cut Flowers


The brief

As an established grower, Country Cut Flowers know everything there is to know about their industry. Naturally, that means things like how to create gorgeous bouquets and which flowers you can expect to grow in each season. 

But what’s even more amazing is that Country Cut Flowers grow all their own produce. They’re a key member of Flowers from the Farm, a not-for-profit organisation whose members use their knowledge of horticulture and floristry to grow and present a different range of flowers from those available in the supermarkets and wholesale markets. The aim is to grow and sell British flowers with no air miles and very few road miles – promoting local, seasonal produce of the highest quality.

So, with great aspirations to gain recognition locally whilst reaching new audiences across the UK, Country Cut Flowers wanted to create a brand that truly reflects who they are and where they want to be – but which also shows their passion for ‘home grown, not flown’ flowers.


The solution

I worked collaboratively with Country Cut Flowers – which included an amazing visit to one of their working gardens – to establish their desired market positioning, brand perception and target audience. 

The new brand identity needed to express the hands-on, home grown ethos on which they pride themselves. At the same time, it had to reflect the company’s high level of professionalism, to assure new clients of their skills and abilities and win them new business.

CCF comp.jpg

After researching the industry as well as some of the brands which Country Cut Flowers love, I created mood boards to show the brand’s overall direction. This process helped define the brand’s personality, colour ranges, fonts, photography style and any unique points of difference we could work with to help the brand stand out.


The chosen colours represent a feminine yet earthy feel for the brand, with all the colours having a slightly muted tone. Offering a range of colours gives the brand flexibility for their website and social media posts, adding variety and interest. 

When it comes to flowers, a picture says a thousand words, so the brand’s photography style was very important; we focused on a gritty, earthy style which doesn’t always show perfectly-arranged bouquets. This approach opened the opportunity to show more of the process involved in growing flowers and all the hard work which goes into it, and not just the perfect arrangements that are the end result. 

In turn, this helps the company tell the story of their business through their website and social media platforms. It also gives the feeling that flowers can still look beautiful, even if they’re not perfectly arranged or photographed.

I’ve created an identity that Country Cut Flowers are proud of and which they feel they’ve helped to shape.


The feedback

"It has been a delight to work with Pamela, she has been friendly yet professional and made the journey fun, rewarding and completely stress free. Her ideas and creativeness has been fabulous and I have already received many compliments about how well my branding fits my business."

If this story has got you thinking about your business and what a fresh brand design could do for you, please get in touch. I’d love to have a chat over tea and a cake!