Vision Express

Art direction and set styling

Vision Express opened their first store over 30 years ago in Gateshead. Today, they have more than 550 stores across the UK and Ireland. Their brand ambition has remained the same, to offer you more, for less than you’d expect.

Vision Express is known for innovation and high quality eye tests, but they were also keen to attract younger consumers and appeal to more fashion-conscious glasses wearers. To do this, the company embarked on a new brand strategy to offer the widest range of designer frames in the market.

Our challenge was to create a seasonal campaign that would drive footfall to store, by showing consumers that Vision Express offer much more than just eye tests. As part of this, Vision Express wanted to increase their sunglasses sales by 24%, including prescription and non-prescription sunglasses.

We created and coordinated a lifestyle campaign of both editorial and product images to capture Vision Express’s new brand strategy. Our role involved working on everything from the initial concept, to coordinating photographers, models, and staging.