Pash Classics

Concept design and set styling

Founded in 2008, Pash Classics specialise in reproductions of iconic furniture pieces from designers such as Charles and Ray Eames, Mies Van Der Rohe, Florence Knoll, Eero Aarnio and Arne Jacobsen. Their mantra is simple: timeless design, contemporary living.

Initially supporting Moving Studio in Leicester, then working independently, we were asked to help elevate the Pash brand through compelling visuals and flexible imagery, which could be used online, in advertising, and on social media.

We began by crafting the concept for a new lifestyle campaign, with Pash’s core brand values at its heart - timeless design, contemporary living. To produce a full campaign of images, we created a range of aspirational environments in a studio, using the space to capture the timeless chic and contemporary style associated with Pash’s iconic furniture collections.