naughtone

Set styling and art direction

Naughtone is an independent British furniture company based in Yorkshire, founded in 2005 by design graduates. As part of the Herman Miller Group of companies, they have grown to become a recognised and respected global company, known for designing and manufacturing contemporary workplace furniture.

Cubic Studio, Naughtone’s creative agency, asked for our support with set styling as part of a creative campaign they developed for naughtone. The Together Again campaign included a feature film, bespoke photography and social media assets, celebrating people returning to the workplace after the COVID pandemic.

Our role in the large-scale production, created on location at a co-working space in Manchester, included on-set styling throughout the day, for both video production and photographic stills. We also supported on art direction for product photography, styling models, and getting models ready and in place based on the props provided.

As part of the wider Cubic team, we helped to create a campaign that celebrated being Together Again in the workplace, and positioned naughtone furniture in the minds of their ideal customers.